One of the biggest challenges I see with clients seeking a bicoastal lifestyle is leveraging their online presence. Many struggle to create a system that works seamlessly, whether they’re traveling or living abroad. To address this, I’ve developed four tailored strategies to help you jumpstart your digital marketing journey—no matter your starting point.
1. Starting from Scratch: How to Get Started with No Money and Limited Time
If you’re working with no budget and limited time, the best investment you can make is in yourself. Take the time to learn essential digital marketing skills, such as social media management, basic design, and content creation. Many platforms offer free trials or limited free versions of their tools—leverage these to experiment and start building your presence without upfront costs.
2. Balancing a Tight Budget: Making the Most of Some Money and Some Time
With a little time and a modest budget, you can establish your online presence with ease. Start by designing a website using a simple website builder like Wix or Squarespace. Then, incorporate automation tools for scheduling posts, managing emails, or tracking analytics. This setup helps you maintain consistency while freeing up time to focus on growing your business.
3. Building Momentum: When You Have More Money and More Time
If you have both financial resources and time to invest, it’s time to elevate your digital marketing efforts. Consider hiring professionals to design a website, develop content, or manage ads. Use this opportunity to define your brand identity and craft a compelling story that resonates with your audience. Strong branding lays the foundation for long-term success.
4. Scaling Up: What to Do with Lots of Money and No Time
When time is scarce but your budget allows for investment, focus on building a capable digital marketing team. Your team can manage campaigns, create engaging content, and optimize strategies. Additionally, expand your digital real estate with well-designed websites and landing pages that guide your audience directly to your product or service.
Conclusion
No matter your starting point, there’s a way to begin making progress in your digital marketing journey. When you work with me, we start by identifying where you are using these four approaches. From there, I create a customized digital marketing strategy tailored to your unique situation, helping you build a system that works no matter where life takes you.
Ready to get started? Let’s make your digital marketing strategy work for your bicoastal lifestyle! Book a free consultation with me